Can the fear of promotion reveal flaws about your product?

After the initial rush of having a viable product idea, the second I break the momentum for just a little bit, discomfort settles.

It’s hard to pin-point its source exactly, so I usually attribute it to something that is very hard to quantify. (such as the success of a promotional campaign)

Given the fact that I understand the patience and the elbow grease needed to create a product, why still the weird sensation?

One thing pops up, the answer to which I am still ruminating on:

Can my fear of “promotion” be attributed more to the fact that deep inside maybe I don’t believe it brings something better and I am just trying to start a business for the sake of it?

In my head, if I believe in it it wouldn’t make any sense not to want to tell anyone about it. If the tribe struggles to make a fire with sticks, and I have a lighter, why wouldn’t you tell them about it, unless all you had it just a different stick?

A Y Combinator video pops into my mind, when something regarding people’s need to start a business because entrepreneurship became somewhat of a hip thing for everyone to do.

And then I remember Peter Thiel’s Zero to One main point about businesses copying other existing model’s and not having enough leverage to actually differentiate themselves.

But not all is lost.

As the question above is still looping in my head, at least a small attempt can be made to objectively view the quality of my thoughts a little bit.

Could I create something where the only “sales” I would have to do would be 2 lines over a direct email?

Hey X, I notice you do Y. I created Z that lets you make Y 10x better.

Here’s a link: http://notthebestemaileveriknow.com

If you pin-point that exact problem that the customer has, the fact that you can articulate the problem for him in such a specific manner brings you at the forefront of his attention. And for myself, it removes the “am I really solving a real problem” doubts.

The fact that you offer a clear solution for the problem makes it very clear in your head what the product does.

I know it’s a little bit of a workaround, but I find out that framing my ideas in that sort of way manages to remove some of the clutter in my head.

Leave a Reply

Your email address will not be published. Required fields are marked *